How economists think differently from other humans
8:32
PBSPBS News Hour
How economists think differently from other humans
In economics, a theory has long prevailed that markets are based on people making rational choices. But behavioral economist Richard Thaler is seeking to prove that there is far more randomness to our financial decisions. Economics correspondent Paul Solman talks to Thaler to find out why we buy and to discuss Thaler’s new book ...
Jun 26, 2015
Think different Apple Ads
Today in Apple history: 'Here's to the crazy ones' who 'think different'
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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