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Believe it or not, this isn’t plastic. The beauty industry creates over 120 billion units of packaging every year, and most of it never gets recycled. Even when we try to do better, many “sustainable” materials still end up in landfills for decades… or centuries. At Press Reset Ventures, we invested in @Shellworks because they’re rethinking packaging from the beginning, not the end. They developed Vivomer, a material made through bacterial fermentation that looks and feels like plastic, but is f
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TikTokliahyoo
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