A HUGE THANK YOU to everyone who has taken part in Build To Give this year and created and shared their LEGO hearts ❤️ Every one of you has helped us donate a LEGO set to a child in need of PLAY, bringing joy to so many children around the world this holiday season! The LEGO Group will donate one LEGO® set to charity for every LEGO heart that is built with LEGO bricks and shared on social media with #BuildToGive (up to a maximum 1,500,000 LEGO sets with a total value of 15,000,000 USD). Children

First look at the new LEGO Star Wars Smart Play Smart Brick sets 👀 Thanks to The @lego Group for the invite to come look at these early, and stay tuned for a FULL hands-on experience with the Smart Bricks SOON! #lego #legostarwars #starwars #ces #legonews | Minisuperheroestoday

At CES 2026, the The Lego Group unveiled Smart Brick, calling it the most significant update to LEGO play in over 50 years. The new 2×4 brick contains a miniature computer, sensors, lights, sound, and wireless connectivity, allowing physical LEGO sets to react in real time. Smart Bricks interact with NFC-enabled tiles and minifigures, forming a Bluetooth mesh network that enables movement detection, sound effects, and coordinated play. LEGO says the goal is to turn traditional sets into a reusab

291K views · 3.2K reactions | Fancy coming on a quick tour inside one of our factories? Here's how we make our awesome LEGO DUPLO bricks and characters  | LEGO | Facebook

90K views · 33 reactions | LEGO Glinda & Elphaba Bookends Is this the best LEGO Wicked set? I think it’s a strong contender with having almost everything you need from the movies in one beautiful display-worthy set. Thank you to The LEGO Group for sending this set for review! 勺 #rlfm #reviews #75691 #lego #legowicked #wicked #wickedmovie #wickedforgood #legoset | Matticus Bricks | Facebook

303 reactions · 21 shares | In this episode of Making Wonder the Series, content creator Color Me Courtney collaborates with Harmony, a Disney Costume Designer, and Laura, a product designer at The LEGO Group, to create the perfect Minnie Mouse-inspired dress using LEGO DOTS! #Disney100 Catch all the Making Wonder Episodes: https://www.youtube.com/@DisneyChannelAfrica | Disney | Facebook