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Adam Davison, our Head of Data Science, explains how we’re using AI to deliver smarter regulation. Our 2024 Annual Report highlights the ongoing transformation of the ASA into a preventative and proactive regulator. It showcases how we have embedded research and AI-based tools, enabling our Active Ad Monitoring system to process 28 million ads and tackle high-priority areas, including climate change and environmental claims, influencer marketing, financial advertising, prescription-only medicine
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The 2024 ASA and CAP Annual Report is out today! Find out how we’re transforming regulation to be more proactive and preventative, protecting consumers and helping responsible advertising to thrive. #AdStandards #ResponsibleAdvertising #AdRegulation
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