Paralympic Games - Day 5 | Athletics: Evening session - heats, semifinals and finals
Paralympic Games - Day 5 | Athletics: Evening session - heats…
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364 reactions · 134 shares | Introducing Equal Play, a new documentary from ParalympicsGB about something very close to our hearts  Watch on @Channel4, Monday 26 August at 6pm and streaming. #ParalympicsGB #Paralympics | ParalympicsGB | Facebook
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek
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Channel 4 Paralympics ad reflects changing views of disability
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