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How Amul Created the Longest Running Ad Campaign in History (58 Years, 3000+ Ads, 1% Budget)

YouTubePrateek Gupta

How Amul Created the Longest Running Ad Campaign in History (58 Years, 3000+ Ads, 1% Budget)

For 58 years, the Amul Girl has reacted to every major event in India. This is the world’s longest-running outdoor advertising campaign. From the 1966 Mumbai billboards to today’s viral social media creatives. The unbelievable part? Amul spends only about 1% of revenue on advertising, while most brands spend 8–15%. In this breakdown, you ...

2.5K views1 month ago

Buy Amul Dark and Milk Chocolate Online in Dhaka

Buy Amul Dark and Milk Chocolate Online in Dhaka

shimantobazar.com

Amul's MD Jayen Mehta On How Amul Is Captivating The World | N18S | CNBC TV18

Amul's MD Jayen Mehta On How Amul Is Captivating The World | N18S | CNBC TV18

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