Customer Analytics: What it is and why it matters
sas.com
Customer Analytics: What it is and why it matters
SAS customer analytics solutions help you understand your customers better so you can increase response rates, customer loyalty, and sales.
Jan 9, 2025
Customer analytics Data analysis
Customer Data & Analytics
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The 7 Most Useful Data Analysis Techniques [2025 Guide]
The 7 Most Useful Data Analysis Techniques [2025 Guide]
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What is customer analytics (customer data analytics)?
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🚀 MTN Churn Analysis | Executive Insights & Business Impact I recently completed an end-to-end MTN customer churn analysis, transforming complex telecom data into clear, actionable business insights. 📊 Key findings from the analysis: Network quality is the strongest driver of churn — over 22% of customers who experienced network issues left the network. Prepaid customers dominate usage, complaints, and churn risk, placing the highest pressure on network and support systems. Revenue is concentr
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🚀 MTN Churn Analysis | Executive Insights & Business Impact I recently completed an end-to-end MTN customer churn analysis, transforming complex telecom data into clear, actionable business insights. 📊 Key findings from the analysis: Network quality is the strongest driver of churn — over 22% of customers who experienced network issues left the network. Prepaid customers dominate usage, complaints, and churn risk, placing the highest pressure on network and support systems. Revenue is concentr
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