New chapter. New identity. Same legacy 🦅 To bring this new chapter to life, We have refreshed our brand image. Not changed—refined, simplified, modernized. Inspired by the Alpine Style philosophy, the new identity stands on four principles: lightness, dynamism, honesty, and legacy. “Researching archives and anecdotes about the brand’s history and its hallmarks was an essential starting point in developing Simond’s visual identity.” Hélène Bourdon, Artistic director #branding #logo #visualidenti