7.3K views · 125 reactions | Lacoste celebrates the French savoir faire and timeless polo elegance. Re-discover our Film, Timeless. | Lacoste | Facebook

Lacoste once made the boldest move in its history. They removed their iconic crocodile logo to highlight a global crisis we often ignore. During Paris Fashion Week, the classic croc was replaced with 10 different endangered animals. And the number of shirts produced for each animal matched how many were left in the wild. 1,775 shirts. All sold out instantly. All profits donated to protecting those species. A fashion statement turned into a reminder that awareness can create real impact. Follow @