In January 2024, PRRI published a report based on both a national survey and nationwide focus groups to better understand Generation Z’s motivations, concerns, and behavior.

Today, we issued a report looking – for the first time – at how members of Generation Z view some of the key social and political issues facing the nation today and how their views …

Generational categories, such as baby boomers, Gener-ation X, millennials, and Generation Z, are ubiquitous in American culture, featuring prominently in news stories, marketing materials,...

In a world where the pace of change is no longer incremental and is rarely linear, this study sheds light on how the first global generation is not just adapting but actively reimagining what it …

The parents of Generation Alpha, (Millennials; also known as Generation Y) are driving this expectation inflation with three in ten (31 per cent) significantly or somewhat increasing their …

Merriman found the generation to be self-aware, self-learners, self-reliant and entrepreneurial. Other characteristics included persistent, realists, innovative

potential educational hurdles they may face, and overall challenges to traditional U.S. Education. The incoming generation, known as Generation Alpha, is named after the Greek description of …