Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

On this date in 2018, for the first time, Google confirmed a type of update that eventually came to be known as a broad core algorithm update. Google told us that for any sites impacted by these ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

Google’s algorithmic failures can have dreadful consequences, from directing racist search terms to the White House in Google Maps to labeling Black people as gorillas in Google Photos. This week, the ...

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is ...

Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...