Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

Based on the novel by The Martian author Andy Weir, Project Hail Mary stars Ryan Gosling as a school teacher dispatched to save Earth's sun from dying.

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