The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Nvidia and Intel have made major announcements on microchips, AI and robots on the first day of the Consumer Electronics Show ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The device, which pairs with your phone via an app, is designed to help people reclaim their attention from smartphones, ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up, ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...