As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

This easy lash technique gives you the full, fluttery look of extensions without the salon visit. Perfect for everyday glam ...

Discover nine easy eyeliner styles for everyday to glam looks. Simple tips that instantly lift, brighten, and transform your eyes. Trump admin sending Taliban $45M sparks Republican backlash After ...

The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...