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The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...

The 2025 Cyber Monday sale at LEGO is live, and it’s packed with over 100 can’t-miss deals on some of LEGO’s most popular sets. During LEGO’s Cyber Monday sale, shoppers can save up to 70% off on tons ...

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. The Black Friday LEGO deals we saw earlier in Cyber Week ...