Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

THE New Year does not arrive with fireworks for businesses. It arrives in balance sheets. In budgets. In decisions that will ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Howard (pictured) will play a central role at the agency in consulting on research design and analysis to support the company ...

The contemporary firm operates in an economy where the locus of competitive advantage has shifted decisively from tangibles to intangibles, with the skills of people, the architecture of data, and the ...

Getting away from the office to create or revise a firm's concrete goals and teammates' roles can help RIAs tap into organic ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Nonprofits will embed AI features in customer resource management systems, unify platforms and turn to identity monitoring ...

If you send the same email to a subscriber in London and another in Los Angeles, you are almost certainly losing money.