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Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

"Point Taken: A gamified intervention that creates enlightened disagreements" Should we drop standardized testing for college or Ph.D. admissions? Allow athletes to join teams based on gender identity ...

Monkey experiments hint at a "motivation brake" pathway between two brain regions. Manipulating it may lead to new treatments ...

Behavioral economist Katy Milkman explains why most New Year’s resolutions fail and shares how science-backed strategies can build habits that last. From Agency Chaos to Dark Energy Shocks: How ...

For almost a century, Science News journalists have covered advances in science, medicine and technology for the general public, including the 1925 Scopes “monkey” trial, the advent of the atomic age ...

Materials science is an interdisciplinary field concerned with the understanding and application of the properties of matter. Materials scientists study the connections between the underlying ...

At TU Wien, researchers have discovered a state in a quantum material that had previously been considered impossible. The definition of topological states should be generalized. Physicist Davide ...

Dig deep. Climb high. Understand, manage, sustain, protect, and restore natural resources systems. The College of Forest Resources and Environmental Science at Michigan Technological University brings ...

Biological sciences encompasses all the divisions of natural sciences examining various aspects of vital processes. The concept includes anatomy, physiology, cell biology, biochemistry and biophysics, ...

ScienceDaily features breaking news about the latest discoveries in science, health, the environment, technology, and more -- from leading universities, scientific journals, and research organizations ...

Congress established the Office of Science and Technology Policy (OSTP) in 1976 to provide the President and Executive Office of the President (EOP) with advice on the scientific, engineering, and ...