LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
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