Manila Standard

Nation’s top accounting students compete in 27th SOASP

History was made as a new champion emerged at the 27th Search for Outstanding Accounting Students of the Philippines (SOASP), ...
Investopedia

Understanding Cash Accounting: Definition, Examples, and Limitations

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, ...
Investopedia

Complete Guide to the Accounting Cycle: Steps, Timing, and Utility

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Marketing

The EVC Method: How to Price a Product from the Customer's Perspective

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...
Marketing

Is Bad Press a Good Thing for a Brand?

Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...