Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

A recent Collage study notes that Gen Zers have had a great wealth of exposure to the world via the internet and this likely contributes to their wish to journey. Fill out the form to access an ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

The attitudes, behaviors, and motivations of Hispanic Americans have already begun rewriting the marketing playbooks created for Multicultural consumers and will be for decades to come. Discover ...

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research. Black History ...

Collage Group’s Gen Z Passion Point research offers deep insight into 8 different Passion Points we know are most important to this segment. This work offers brands and marketers important tools to ...

New Collage Group insights identify the top 10 culturally fluent brands among Black Americans. Our 2023 study measures how brands have been able to use culture efficiently and effectively to appeal to ...

America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published ...