Online marketing has changed a lot from what it was at the time of its inception. Link building is no longer the ultimate way to promote a business. Search engines, along with social media channels, ...

Let’s face it — every Web site is a “marketing Web site.” Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl trying to connect with her friends on MySpace ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

With more than 750,000 members, IMA is one of the fastest growing professional organizations in the world and encompasses a wide spectrum of educated professionals in business ownership, senior ...

With an improving economy, we’re now finding ourselves with more marketing dollars to spend. Yet we’re still emerging from a covid cocoon, and sometimes it’s hard to imagine a future without Covid. In ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 30 min ago By Joan Smith - 2 hours 47 min ago By Ad Age and Creativity Staff - 3 hours 15 min ago By Erika Wheless - 3 hours ...

Since the new millennium, professional service firms have faced increasing pressure to become more effective in differentiation, positioning and branding. I am struck by how hard firms are working to ...

Blogging can be a tough commitment, but it remains an important part of a content marketing program. In a time of minimalism, I remind people that search engines need content to go to work, and good ...

Fernando Cuscuela is a co-founder at Everypost. Google+ is the hot social network on the tip of everyone’s tongues as we gear up for 2014. Everywhere you look, web marketing gurus and technology ...