When did we marketers start believing — really, truly believing — that we could predict the future? Let's ask the question in a data-based way: How strong is the proof of data-based, predictive ...

Han Solo ignores C-3PO's advice. Stakeholders involved with predictive AI must ramp up on a semi-technical understanding that comes down to 1) what's predicted, 2) how well and 3) what's done about it ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Police departments, like everyone else, would like to be more effective while spending less. Given the tremendous attention to big data in recent years, and the value it has provided in fields ranging ...