Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

The interview is another important step in telling your professional story, and preparing for an interview takes a lot more than Googling a company and reviewing the job description. Whether virtual ...

Case interviews have been popular with management consulting firms for years, and in recent years they've become more commonly used by employers in other industries. Those considering a career in ...

I can understand the need for it—in certain situations. A trucking company hiring a driver who is just out of driving school, that’s a situation where you want to see if the kid can really handle the ...