It's time to clear up some lingering haziness about customer data platforms. Just a few years ago, if you asked marketers what CDP stood for, they probably would have been at a loss to answer. Since ...
The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s ...
The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships. Two B2C industries who can benefit the most from ...
The evolution of the customer data platform market can be tracked based on the type of RFPs vendors have received over the years from potential brand clients. Around 2014, it was “sort of a DMP-plus ...
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