Apple testing new App Store design that blurs the line between ads and search results

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple to Show More Ads in App Store Starting in March

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple plans to complete rollout of ad expansion in App Store search by late March

Last year, Apple ( AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Apple to Expand App Store Ads With Multiple Search Slots Starting March

Apple will introduce more search ad placements on the App Store, reshaping how users discover apps and how developers promote ...