Attribution rules look to prevent the creation of business ownership structures that run contrary to Internal Revenue Code ...

Artificial intelligence attribution startup Musical AI (formerly Somms.ai) has announced a $4.5 million raise and set its ...

Musical AI is one of the first to gain certification from generative AI watchdog, Fairly Trained. The non-profit, founded by former Stability AI executive Ed Newton-Rex. Fairly Trained provides a ...

If marketers could land customers with one killer ad or perfectly crafted message, there'd be no need for one of today's most talked about marketing disciplines: Attribution. But alas, such is not the ...

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

Attribution science is a growing area of study that analyzes whether extreme weather events like hurricanes, heat waves, or flooding are caused — or influenced — by climate change. A good example is ...

Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer. Attribution is important, no matter your industry or ...