Now in its 40th year, the P-Zero improves on perfection through digital means. Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning ...

During my time with the Zero FX, I went out for the usual afternoon ride. Along the way, I picked up a screw. That would normally negatively color my day. It didn’t. What it showed me was how I would ...

MILAN, Italy — Hyundai Motor Co. has selected a version of Pirelli's P Zero tire as original equipment on the Korean car maker's electric Ioniq 5 N vehicle. The tire — which meets the requirements of ...

MILAN, Italy — Pirelli Tire L.L.C. has launched the fifth generation of its P Zero ultra-high-performance tire. By combining artificial intelligence systems with algorithms designed by Pirelli, the ...

Pirelli has launched its first full production tires with over 70% bio-based and recycled materials. The new line of P Zero tires was developed for Jaguar Land Rover, and include Forest Stewardship ...

Simulation and AI fundamentally changed the way Pirelli develops tires. The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift ...

Last year, Pirelli showed off its first 5G-connected Cyber Tyre. This year, it's taking that connectivity a step further. Artificial intelligence (AI) helped develop Pirelli's tires of the future, its ...

View post: Amazon Has an Electric Snow Blower on Sale for 50% Off Ahead of a Major Winter Storm While drivers tend to overlook tires until they need to be replaced, companies like Pirelli obsess over ...