App developers are test-obsessed. They don’t spend a dime without knowing how it’ll turn out. That could be part of the reason why they haven’t done much spending on in-app mobile YouTube pre-roll.

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google ...

Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules. There are no ...

A week after introducing ad extensions, YouTube has tweaked its attribution criteria for TrueView for action video ads. This turns the attribution window for TrueView for action ads will be 10-seconds ...

Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately ...