WEST LAFAYETTE, Ind. — Researchers at Purdue University say they’ve developed the world’s whitest paint that’s designed to reduce or even eliminate the need for air conditioning. Xiulin Ruan, a ...

The researchers believe that this white may be the closest equivalent of the blackest black, “Vantablack,” which absorbs up to 99.9% of visible light. The new whitest paint formulation reflects up to ...

It reflects up to 98.1% of sunlight and can cool buildings the world over. This is an Inside Science story. Typical commercial white paints reflect only 80% to 90% of sunlight and fail to help ...

WEST LAFAYETTE — When Purdue professor Xiulin Ruan unveiled the “world’s whitest paint” in 2021, it was heralded nationwide as being history’s next most important invention. Guinness declared it the ...

The world was not short of incredible but completely bizarre discoveries, yet some of them did turn our heads. Such was the invention of the ‘whitest’ paint in the world, made by scientists in a lab ...

Add Yahoo as a preferred source to see more of our stories on Google. I’ll be the first to admit it: Picking the perfect white paint color can be hard and sometimes annoying. But, as Country Living’s ...

In an effort to curb global warming, Purdue University engineers have created the whitest paint yet. Coating buildings with this paint may one day cool them off enough to reduce the need for air ...

Pantone’s 2026 Color of the Year, Cloud Dancer, reflects growing tech fatigue and the uneasy truth about white paint: it ...

If you always choose white paint over any other wall color, you know that there is no such thing as just white. This hue comes in various tints and shades, and choosing the right one for a space can ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I’ll be the first to admit it: Picking the perfect white paint color can be hard and sometimes annoying.