Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

A large part of what we’re doing with large language models involves looking at human behavior. That might get lost in some conversations about AI, but it’s really central to a lot of the work that’s ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...

The riskiest behavior in humans peaks in adolescence. Researchers from the University of Michigan and James Madison ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Noting that the most famous work creating behavior modification was done on animals is important. Researchers on behavior modification determine that behaviors follow some basic rules regardless of ...

A young chimp swings through the jungle canopy at the Ngogo Chimpanzee Project at Kibale National Park in Uganda. Image credit: Kevin Lee/Ngogo ...