Walmart has made a significant move by allowing brands to purchase ads based on specific regions or stores on the company’s in-store radio network, Walmart Radio. This new feature provides an ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

Walmart is expanding its in-store retail media offerings. (Image source: Walmart) Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media ...

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon —… View the Retail Trendcaster Webinar Series on-demand to ...