Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each ...

Walmart rebranded its media network from Walmart Media Group to Walmart Connect, part of a larger overhaul the retailer is enacting as it looks to scale the offering into a top-10 advertising platform ...

Have standing desks and under-desk treadmills been popping up on your news feeds lately? This combo has been going viral (especially since the pandemic) for good reasons. With so many of us working ...

Walmart's media management arm, Walmart Connect, has announced it will launch a demand-side platform, Walmart DSP (demand-side platform), built in partnership with The Trade Desk, an ad-tech company.

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