If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

When feedback is not organised clearly or is scattered across various communication channels, it creates confusion, delays, and inefficiencies.

When you get your B.F.A. in Visual Communication Design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

How visual design, colours and shapes influence consumer behaviour and boost brand engagement in a crowded digital marketplace.