Virtual reality is the next frontier for … advertising. Outlyer Technologies is announcing its Advrtas platform today, which enables the creation of interactive ads in virtual reality. The ad ...
Vertebrae is trying to create advertising designed specifically for virtual reality. Nobody like commercials, but VR-dedicated ads could help move toward more free VR content. Joan E. Solsman was CNET ...
With the popularization of virtual reality and augmented reality, new ways of exploring architectural representations have become available to professionals and students. Immersion in ...