Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Known for male-driven tentpoles like Reacher, The Boys, Jack Ryan, Cross and Road House, Prime Video also has been building a female fan base with such hit series and movies as The Idea of You and YA ...

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad ...

Even now, with two early state wins and one virtual tie under its belt, and a chance to pull away from the rest of the presidential primary field on Super Tuesday, the campaign of Vermont Sen. Bernie ...

Don't miss the big stories. Like us on Facebook. SPRINGFIELD — If you are having a mental health crisis, you don't need to wait for things to get worse. You can call 9-8-8 now. That’s the message ...