It’s the latest news that seems to give added legitimacy to vertical videos, which, per Greg Jarboe, president of content marketing agency SEO-PR, were once considered rookie mistakes because YouTube ...

Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage ...

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape ...

YouTube is introducing new tools to introduce ads optimized for Shorts. The methods include customized templates and Machine Learning techniques. Using machine learning, current landscape ads ...

In part 1, Nilforoush looked at how the fragmentation of content and audiences online has led to major "destination sites" and portals losing traffic to niche content sites and given rise to vertical ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a ...