Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company touted the hiring of its first-ever chief security officer, Lisa ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

A Norman High School varsity cheerleader performed in the London New Year’s Day Parade as part of the Varsity All-American ...

The North Florida Christian Varsity cheerleaders brought home a National Championship.

Greenwich High School's varsity cheerleading team is the 2025 Fairfield County Interscholastic Athletic Conference champions. The team earned the title over runner-up Danbury and third-place Stamford, ...

Amid bellowing beats and screaming spectators, athletes adorned in rhinestones sporting colossal bows on Monday performed flips, toe-touches and round-off back handsprings. Linganore Cheer took home ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Edwardsville High varsity and JV cheer teams excel at ICCA Championships; seniors Carly Hartman and Maggie Bowser receive top ...