The competition will take place at the ESPN Wide World of Sports Complex at Disney World, with events scheduled from Jan. 30 ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

TALLAHASSEE, Fla. (WCTV) - The North Florida Christian Varsity cheerleaders brought home a National Championship. At the ...