Google announced that it’s scaling back support for seven structured data types to “simplify the search results page.” This move reflects Google’s continuous effort to enhance its results pages for ...

Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...

An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.