If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

Disney boss Bob Iger has said the company's streaming service will soon allow subscribers to create and view AI-generated content. Speaking during the company's latest earnings call, Iger said Disney+ ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

India has ordered Elon Musk’s X to make immediate technical and procedural changes to its AI chatbot Grok after users and ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. Google is increasing UGC in search results due to ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...