Unity 6, the latest version of the pervasive video game engine, launches globally today, October 17, and with it Unity hopes to put what’s been a disastrous year behind it. Embattled Unity ended 2023 ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has struggled for the past few years. The video game engine developer is finally getting back on its feet. Unity set out to "reset" itself in early 2024. It got out of non-core businesses, laid ...

A year ago, Unity Technologies created a huge problem for itself and the developers who use its game engine: It introduced a near-universally hated new fee tied to a developer’s game installs. While ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity announced a new fee structure today, and developers are none too happy. "We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user," the ...

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...

Unity executive Marc Whitten participated in a fireside chat that addressed the company’s new pricing program, the backlash it caused, and what it’s doing to win back developer trust. Unity executive ...