In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

Why the most overlooked part of the customer journey determines whether people stay, leave or talk about you.

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Since the digital revolution, content moderation has typically ...

Understanding the intricacies of your customer base is paramount in today's competitive marketplace. In order to gain and defend market share, things like pricing strategies, cost control and product ...

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ron Carson In the rush to ...

The heart of any transaction—be it between you and your barista or between a Fortune 500 business and its software vendor—is a person-to-person interaction. But today’s data-saturated and ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...

But realizing this fact is the easy part of Customer Relationship Management (CRM), doing the right things to keep these customers while making day to day decision and implementing strategies for your ...