Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Understanding customers’ needs and feedback has always been important for businesses. But it’s not just about identifying whether customers are satisfied or dissatisfied; the real value lies in ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

One of the biggest reasons companies fail is because they don’t listen to customers. Data has proven this time and time again; according to research from Deloitte, companies that put the customer ...

Opinions expressed by Entrepreneur contributors are their own. 2023 has already started to bring a wave of transformation in the business world. To stay competitive, entrepreneurs need to be ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...

Opinions expressed by Entrepreneur contributors are their own. Align teams for a seamless customer journey and foster cross-functional collaboration for success. Build trust through authentic customer ...

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I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...