Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber might already be an elephant, but it could still double in size from here.

Uber is no longer just a ride-hailing company.

Uber’s delivery segment posted 70bps of margin expansion YoY, reaching 3.7% of gross bookings. The driver? Not pricing hikes, but advertising leverage and scale efficiencies. The company now sees ...

What began as a fun and clever commercial went too far when it made light of a serious life-threatening allergy, forcing Uber Eats to change it after backlash. Uber Eats released a 60-second Super ...

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights. Google is pushing back ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Lucid Group has reached the next stop on its ride with Uber. The electric vehicle manufacturer said it has closed on a $300 million investment from Uber Technologies as part of Uber’s next-generation ...