After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

The world is rapidly advancing towards becoming a fully digital society. At a global level, the amount of data is projected to increase more than fivefold, rising from 33 zettabytes in 2018 to 175 ...

BANGALORE, India, June 3, 2020 /PRNewswire/ -- In many organisations, business analytics focuses on one core metric, and that is the organization's financial and operational analytics. On the other ...

This Research Topic is Volume II of a series. The previous volume, which has attracted over 21k views can be found here:Transforming Chronic Disease ...