Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As ...

The business-to-business (B2B) landscape has been reshaped by digital transformation. It's predicted that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital ...