In the attention economy, commercial cinema pretty much needs to form a fanbase in order to establish a successful franchise. From the Marvel Cinematic Universe to the galaxy far, far away of Star ...

McQuarrie’s full quote on the subject is as follows: “Fan service, and fandom, is poison. It’s deadly. It’s great when applied like a very, very strong spice, and judiciously. If you happen to have ...

Christopher McQuarrie and Tom Cruise have a fruitful working relationship that has made the writer/director a household name. It all began in 2008 when McQuarrie was a writer and producer on "Valkyrie ...

Watching Squid Game Season 2, you can tell that multiple seasons weren’t a part of the initial plan for the series. Between some fan service-laden subplots and shameless set up for Season 3 (which is ...

As someone whose entire career in journalism has been in entertainment, and specifically geek entertainment, I have an interesting relationship to the idea of catering to fans. I am a fan of just ...