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As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

Mailchimp, the Atlanta-based small business marketing service that’s expanded from email into social media, search engine advertising and even postal mail, is adding another way for its customers to ...

We’ve all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Retailers such as Michaels, Steve Madden and Urban Outfitters use software from startup Attentive to send personalized text messages to customers, promoting sales and new products. After finalizing a ...

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to people ...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...

When you read "text marketing campaign" did you say, "is that a thing?" The answer is yes, it’s a thing! In fact, sending targeted offers and promotions can be a very effective way to reach customers ...