The creative team at Lowe Lintas, the agency behind the work, explained that while other tea brands “just wake you up”, Tata Tea is attempting to “awaken” India with its ‘Jaago Re’ campaign. The ...
MUMBAI, April 26 (Reuters) - India's Tata Tea Ltd. said on Thursday its Tetley Group subsidiary will buy the Vitax and Flosana brands from Premium Foods in Poland as it moves to increase its share of ...
Tata Consumer's focus on growth segments beyond tea, including Tata Sampann and ready-to-drink products, led to a remarkable ...
Tata has been a mythical name in Indian consumer’s imagination for generations. NEW DELHI, India — Firdosa Jan, a Kashmiri housewife, is making tea in her home kitchen. The packet she gets the leaves ...
MUMBAI, Aug 23 (Reuters) - India's Tata Tea Ltd plans to use a newly acquired mineral water brand to launch premium and mass-market packaged products for health-conscious consumers, a senior company ...
Tata Tea Premium Care has introduced a new campaign built around the idea that everyday gestures can express a thoughtful and elevated sense of care. The narrative centres on the view that care for ...
Darbari Seth was a powerful force within the Tata Group not in height, but in his leadership and influence. He played a key ...
Lowe Lintas has created a new film on the 25th anniversary of Tata Tea, which continues the ‘Jaago Re’ proposition. The campaign titled ‘Soch Badlo’ continues its battle against corruption, and is ...
Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have joined a coalition of businesses and organizations to address sustainability issues within the tea industry. The Tea 2030 project will ...
Tata Tea has proposed to change its name. Tata Tea plans to change its name to Tata Global Beverages Ltd, the Indian company has said in a stock filing. The move remains dependent on shareholder ...
This case study shows how Tata Tea, an Indian tea brand, tackled the issue of women's empowerment and encouraged increased female participation in an election. We’re long-term subscribers to WARC and ...
India's Tata Tea Ltd. may sell most of its tea plantations and focus instead on marketing its tea brands, according to press reports.
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