Coca-Cola is working hard to reboot its image amid declining sales and increased health concerns about sugary soft drinks. The company Tuesday rolled out a new ad campaign, "Taste the Feeling," which ...

The new strategy sees the beverage giant’s three Coca-Cola variants—Classic, Light and Zero—united under a single brand identity, with a move away from executing multiple brand campaigns. ‘Taste the ...

Coca-Cola is debuting a new "one brand" approach and global marketing campaign meant to unite its Coke trademark brands under the new tagline "Taste the Feeling." The major strategy overhaul comes as ...